Summer 25 celebrates the adventure of the everyday.


Suffused with a spirit of youthful imagination, the season proposes a new kind of power dressing – the power of wonder, discovery, and play. The collection is accompanied by The Ark, a limited-edition series of animal-shaped seats inspired by the iconic Sacco chair.


With photography by Sander Houthuys and video direction by Lars Timmermann, the Summer 25 campaign celebrates the season’s whimsy.


Key looks are shown alongside The Ark, with animation bringing the animal-shaped seats to life.


From fresh hues to floral details, frog jewels to crinkled fabrics, the season collides cute and radical, intrepid and precise. As new shapes, textures, and movements emerge, Summer 25 delights in all the possibilities of experimentation and becoming.