Matthieu Blazy's Winter 24 collection is an ode to resilience and rebirth, drawing inspiration from the stark beauty of arid landscapes.


Craft is seen in motion as windswept models navigate the terrain with purpose and elegance, journeying down deserted highways. The muted desert palette accentuates the vibrancy and essentialism of the collection, while luxury is expressed in cut and technique.


Shot by Magnum photographer Alec Soth in the vicinity of Area 51, the campaign elaborates on past collections’ themes of travel and ‘going places’.


Soth, who is known for his photographic journeys through the United States, emphasizes desert plants and the high contrast of light and shadow, lending a striking and otherworldly quality to the desertscapes.


Captured by Rahim Fortune, with music by Le Motel, the campaign film follows the unfolding visual dialogue between the collection and the landscapes of Utah and Nevada.