Matthieu Blazy's Winter 24 collection is an ode to resilience and rebirth, drawing inspiration from the stark beauty of arid landscapes.
Craft is seen in motion as windswept models navigate the terrain with purpose and elegance, journeying down deserted highways. The muted desert palette accentuates the vibrancy and essentialism of the collection, while luxury is expressed in cut and technique.
Shot by Magnum photographer Alec Soth in the vicinity of Area 51, the campaign elaborates on past collections’ themes of travel and ‘going places’.
Soth, who is known for his photographic journeys through the United States, emphasizes desert plants and the high contrast of light and shadow, lending a striking and otherworldly quality to the desertscapes.
Captured by Rahim Fortune, with music by Le Motel, the campaign film follows the unfolding visual dialogue between the collection and the landscapes of Utah and Nevada.
Fortune's framing emphasizes both the vastness of the sweeping horizon and the beauty of craftsmanship in the smallest of details.
Photography: Alec Soth
Film: Rahim Fortune
Music: Le Motel
Casting: Anita Bitton
Hair: Duffy
Make Up: Dame Pat McGrath
Production: Untitled Project
Models: Mariacarla Boscono
Zayna Cisse
Luke Clod
Walid Fiher
Imaan Hammam
Liz Kennedy
Hoyong Kim
Hejia Li
Mamuor Majeng
Rolf Schrader
Hedi Ben Tekaya
Penelope Ternes