![](https://bottega-veneta.dam.kering.com/m/74a88eea69d8d982/Large-1.jpg)
![](https://bottega-veneta.dam.kering.com/m/74a88eea69d8d982/Large-1.jpg)
![](https://bottega-veneta.dam.kering.com/m/2b5dd1d5694c0d15/Medium-3.jpg)
PORTRAITS OF FATHERHOOD
“To all the fathers who dare to dream, to all the fathers who dare to love.” — Carrie Mae Weems
‘Portraits of Fatherhood’, a new photography series by Carrie Mae Weems with A$AP Rocky, commissioned by creative director Matthieu Blazy.
The campaign marks a new chapter in A$AP Rocky’s expression, emphasizing his role as a loving parent and partner. “This is the evolution of Mr. Mayers,” says A$AP Rocky. “This is me embodying and embracing fatherhood, parenthood, companionship, and family, while still working on all aspects of my career.”
![](https://bottega-veneta.dam.kering.com/m/52fd8dd453cd17f5/Medium-4.jpg)
![](https://bottega-veneta.dam.kering.com/m/6868ab0d2c410e77/Medium-5-2.jpg)
The tender black-and-white images show A$AP Rocky with his sons RZA, 2, and Riot Rose, 10 months. The photographs are accompanied by a short film, directed by Weems with music direction by Rocky. In their directness, domesticity and no-flash authenticity, the images recall Weems’ iconic Kitchen Table Series, as well as her first solo exhibition, Family Pictures and Stories (1981- 1982).
With its authentic everyday setting and focus beyond product, the campaign represents for Rocky an unprecedented endeavour. “To me, this is the first of its kind. It is a collaborative, collective art piece that shows the sincerity of my place and interactions as a father.”
![](https://bottega-veneta.dam.kering.com/m/791300adfdf9a4f/Medium-5.jpg)
![](https://bottega-veneta.dam.kering.com/m/5ec59cdd045f18a2/Large-6.jpg)
![](https://bottega-veneta.dam.kering.com/m/5ec59cdd045f18a2/Large-6.jpg)