TOKYO PLAYTIME
An exhibition by Alec Soth and Bottega Veneta
The spirit of adventure and discovery continues with campaign photography by Alec Soth, shot at playground locations across Tokyo, with structures in the shape of animals, rocks, and mushrooms. Magnum photographer Soth, known for his “on the road” style and large-scale photo journeys, emphasizes the physicality and the whimsy of these structures, in parallel to the material craft and imagination of Matthieu Blazy’s designs.
From March 29 to April 14, the house will host an Alec Soth exhibition at seeen, Tokyo. “Tokyo Playtime” will feature images from the Summer 24 campaign as well as images shot in Japan throughout Soth’s career.
Following the launch of Summer 24, the house introduces its latest, limited-edition fanzine. The publication reveals the creative process behind Matthieu Blazy’s collection, with its celebration of both physical and imaginative journeys. Across four volumes, the fanzine brings together photography by Alec Soth, behind-the-scenes images, sketches, stickers, and a travel notebook to transport readers to the campaign shoot in Tokyo and nurture their own real and creative wanderings.
“Summer 24 is an Odyssey,” explains Blazy. “It is a journey that is both free and hopeful. A connection to who you once were, who you would like to be and where you want to go. The fanzine allows any reader, anywhere, to join that journey, and to imagine and record their own escapes and adventures – whether in the world, or their creativity.”
For the first time, the publication will be available not only in Bottega Veneta stores, but also in selected bookstores around the globe.
Explore the map to discover the house’s upcoming events in Tokyo and where you can collect Summer 24 fanzine.
1. TOKYO PLAYTIME
An exhibition by Alec Soth and Bottega Veneta (3/29 – 4/14)
seeen 4-13-12 Jingumae, Shibuya-ku, Tokyo
2. Bottega Veneta Shinjuku Isetan Pop up (3/27 – 4/2)
Isetan Shinjuku Store Main Building 1F The Stage, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
3. Bottega Veneta Omotesando Flagship
5-1-5 Jingumae, Shibuya-ku, Tokyo
4. Bottega Veneta Ginza Flagship
5-6-1 Ginza, Chuo-ku, Tokyo
5. Bottega Veneta Roppongi
Roppongi Hills 2F, 6-10-3 Roppongi, Minato-ku, Tokyo
BOOKSTORES
Fanzine availability from 3/20 until supplies last
6. On Sundays
3-7-6 Jingumae, Shibuya-ku, Tokyo
7. Daikanyama Tsutaya Books
17-5 Sarugakucho, Shibuya-ku, Tokyo
8. Komiyama Bookstore
1-7 Kanda Jimbocho, Chiyoda-ku, Tokyo